There May Be An Asterisk Involved

Ira Bhat, copywriter by day, sleep-deprived copywriter by night, has only one goal: to not go utterly bonkers. In the face of comma-obsessed clients, award-obsessed bosses, blind dates who think she works for the Government and the new account planner who’s looking increasingly interesting…

It sounds easy. But is it? Because when it comes to advertising, somewhere, hidden in the fine print, there may be an asterisk involved…

Paperback216 pagesPublished April 15th 2013 by Hachette India

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